Freelancing

• Created Instagram strategy inclusive of keyword and hashtag research, brand recommendations, and content ideas. Researched competitors to determine basic needs as well suggestions to stand out.

• Search Engine Optimization (SEO) keyword research.

• Interacted with followers on Cover Nation’s TikTok and Instagram channels increasing fan engagement.

• Utilized Hootsuite to schedule social media posts for All Things Music blog.

• Organized and prepped music marketing data from WMG affiliates in anticipation of uploading to new company proprietary website.

• Created and analyzed comparison of website Author Home Page to competitors such as Weebly and Wix to determine strengths and shortfalls that can be improved including pricing and site options.

 

Coursework

• Created sample integrated marketing campaign focusing on breaking musical artist in new emerging market including timelines, budget, and SWOT analysis.

• Crafted brand narrative and sample social media posts, resulting in British Audio Music Service revitalizing their marketing initiatives.